21 Oct 2018 | 12:37 PM

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Procter & Gamble India sets up innovation sourcing fund
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Published on 10-11-2018
Procter & Gamble (P&G) IndiaThursday announced that it has set-up a multi-million dollar innovation sourcing fund to collaborate with externalpartners on `disruptive and innovative` business solutions for the company.


With this announcement P&G launched `vGROW` its first programme in the country to identify and collaborate with start-ups small businessesindividuals or large organisations offering innovativeindustry-leading solutions a press release said.


"We are confident of our initiative `vGROW` and ourinnovation sourcing fund identifying and implementing cutting-edge solutions that are astrategic fit for us on our journey to grow" the release quoted managing director and chief
executive officer of P&GIndia sub-continent Madhusudan Gopalan said.


The company would come up with innovative solutions through external business partnerships and also launch itsonline platform `P&G Hackathon` the release said.


The hackathon would connectexternal business partners to the needs of the company and enable start-ups small businesses and large organisations to pitch their innovative solutions to P&G and secure business opportunities the release added.