Colgate’s market share expanded in both toothpaste and toothbrush segments compared to its nearest competitor. The company continued to enhance its leadership position in toothpaste category by registering a volume market share of 57.6% in Jan-Sept. 2015, an increase of 90 bps over same period last year. The flagship brands 'Colgate Dental Cream', 'Active Salt', 'Max Fresh' are primary contributed to this growth.
After making a record high of 1099 in April, 2015, it started witnessing profit taking and retraced to 900 level, where it formed a base after two months of consolidation. The chart indicates upside breakout from the prevailing consolidation in near future and its best time for traders to accumulate it in the given range of 955-963 with closing below stop loss of 908 for the target of 1085.