R K Swamy IPO

R K Swamy Limited, a pioneer in integrated marketing communications, customer data analysis, full-service market research, and syndicated studies, is now poised to enter the capital markets with an Initial Public Offering (IPO). With an established track record of delivering strategic insights and driving results, the R K SWAMY IPO represents an opportunity for investors to participate in the growth and success of this leading marketing solutions provider.

R K Swamy IPO Details

Parameter IPO Details
IPO Open Date March 4, 2024
IPO Close Date March 6, 2024
Allotment Date March 7, 2024
Listing Date March 12, 2024
Face Value ₹5 per share
Price Band ₹270 to ₹288 per share
Lot Size 50 Shares
Total Issue Size 14,706,944 shares (aggregating up to ₹423.56 Cr)
Fresh Issue 6,006,944 shares (aggregating up to ₹173.00 Cr)
Offer for Sale 8,700,000 shares of ₹5 (aggregating up to ₹250.56 Cr)
Employee Discount Rs 27 per share
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Share holding pre issue 44,457,140
Share holding post issue 50,464,084

Checkout the List of Upcoming IPO.

The R K SWAMY IPO, a book built issue worth Rs. 423.56 crores, comprises a fresh issue of 0.6 crore shares worth Rs. 173.00 crores and an offer for sale of 0.87 crore shares worth Rs. 250.56 crores.

Opening on March 4, 2024, and closing on March 6, 2024, the IPO is expected to list on BSE and NSE on Tuesday, March 12, 2024, with a price band of Rs. 270 to Rs. 288 per share. Retail investors can apply for a minimum lot size of 50 shares, requiring an investment of Rs. 14,400. Small NII (sNII) and big NII (bNII) need to invest in 14 lots (700 shares) and 70 lots (3,500 shares), respectively.

About the R K Swamy Company

R K SWAMY Limited is a data-driven, integrated marketing services provider founded in 1973. The company specialises in integrated marketing communications, customer data analysis, full-service market research, and syndicated studies. Leveraging digital initiatives across all its business areas, the company is committed to providing innovative and effective marketing solutions for its clients.

In FY2023, R K SWAMY published over 818 creative campaigns across various media for its clients. The company processed over 97.69 terabytes of data and conducted over 2.37 million consumer interviews, including quantitative, qualitative, and telephone surveys.

With a client base that includes major names like Aditya Birla Sun Life AMC Limited, Dr Reddy's Laboratories Limited, Havells India Limited, Mahindra and Mahindra Limited, and Ultratech Cement Limited, R K Swamy has established itself as a trusted partner in the industry. The company employs 2,391 people across 12 offices and 12 field offices in 12 cities, operating in three distinct business segments.

Note: All the figures are in Crores.

R K Swamy Financial Highlights

Particulars 31 Mar 2021 31 Mar 2022 31 Mar 2023 30 Sep 2023
Assets 252.23 313.65 406.44 390.06
Revenue 142.55 299.91 244.97 183.22
Profit After Tax 7.93 31.26 19.26 3.08
Net Worth 146.66 140.81 111.93 98.22
Reserves and Surplus 28.85 40.79 12.27 -0.43
Total Borrowing 51.05 4.51 28.73 45.68

Strengths & Weakness

Here are the RK SWAMY IPO strengths and weaknesses -

Strengths Weaknesses
1. Leading integrated marketing service group in India with 50 years of experience. 1. Business concentrated around key clients, with an average relationship of 19 years.
2. The board of directors and senior management have extensive experience in advertising and marketing. 2. Revenue highly depends on key industries like BFSI, automotive, FMCG/retail/consumer durables/ecommerce.
3. Well-diversified customer base, with 94% revenue from repeat customers. 3. Inadequate adaptation to competitive pricing models could impact business.
4. 93% revenue from the private sector, offering stability. 4. Significant revenue derived from subsidiaries, whose downturn may affect investments and debt servicing.

How to apply in IPO via UPI on Dynami

A simple and smartest way to Apply in IPO online via Religare Dynami Mobile App

How to apply for R K Swamy IPO?

Retail investors need to apply for the IPO using UPI


  • Link your bank account to a UPI ID.
  • Register your UPI id with your Demat account.
  • Subscribe for R K Swamy IPO and approve the payment on your UPI ID.

Demat Account

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Frequently asked questions

  • An IPO also known as initial pulic offering or stock launch is a process when a private company sale its shares to public for the first time. Learn more about IPO at our knowledge centre.

  • A lot size is the minimum number of shares that an investor has to bid for. A lot size differs for each IPO and is fixed by the company.

  • IPO Price Band is the price range within which investors can bid for the shares. The minimum price is called the floor price and the maximum price is called the cap price.

  • Issue size is the total value of an IPO. It is calculated by multiplying the number of shares offered by the company by the issue price per share.

  • You will receive an email on your registered email id if the IPO shares are allotted to you. Alternatively, you can also visit the registrar of the company’s official website and provide the details as asked in the allotment status section of the website.

  • IPOs, as such, do not have any taxes. You are taxed only when you decide to sell the IPO shares. Any monetary profit you make while selling the IPO shares is referred to as ‘capital gains’.

    Capital gains tax is charged depending on how long you held the shares for. If you owned the shares for less than 12 months, it is considered as short-term capital gains and if it is over 12 months, it is referred as long-term capital gains.

    Tax on short-term capital gains is 15%. It is 10% for equity gains in the long run (over 12 months). Do remember that you are taxed if the equity proceeds exceed Rs 1 lakh.

  • The price band of the company is Rs. 270 to Rs. 288 per share.

  • The company has 2,391 employees across 12 offices and 12 field offices in 12 cities.

  • The minimum lot size for the company is 50 Shares per lot.

  • The minimum investment required for retail investors is Rs. 14,400.