Senco Gold India Limited IPO

Senco Gold Limited is coming up with fresh Issue of shares worth Rs 325 crore & Offer For Sale for up to Rs 200 crore. The well-known jewelry brand has filed preliminary documents with Sebi for Senco Gold IPO (Initial Public Offering) to raise total of Rs 525 crore.

Senco Gold enjoys the trust of a generation of customers and has one of the widest pan-India retail presence in the segment. Besides gold and diamonds, the company also caters in jewelry made up of silver, platinum and precious and semi-precious stones. Currently they have more 130 company operated and franchise showrooms sprawled over 89 cities & 13 states in India. The excellence in craftsmanship & designing is one of the key USPs of Sanco India which boasts off meeting customer’s expectations of each segment. The main manufacturing unit is headed by experienced Karigars of Kolkata, the cultural city of delicacies & fine art. The Company that was originally incorporated in 1994 as Sanco Gold Pvt Ltd converted to a public limited company in 2007 as Senco Gold Limited and ever since has expanded its jewelry business exponentially. The company was recognized as second most trusted jewellery brand by TRA’s Brand Trust Report 2020.

Focus of the brand:

  • Further expand its retail and franchise network, with focus on North India.
  • Leverage technology to enhance operational efficiency.
  • Continue to invest in marketing and brand building initiatives

Why should you invest in the Senco Gold IPO?

Before applying for Senco Gold IPO, you must know about top 3 reasons about the brand:

  1. Sanco Gold IPO comes from one of the most trusted jewellery brands in India.
  2. The brand is highly focused on its products, designs, customer satisfaction and loyalty.
  3. The promising financial report of the last three Fiscal years is one of the top reasons.

Opening Date

4th July 2023

Closing Date

6th July 2023

Price Band

₹ 301 - ₹ 317  

Issue Size

₹ 405 Cr

Face Value     

₹ 10/-     

Market Lot


Listing at NSE, BSE

IPO Open Date Tuesday, 4 July 2023
IPO Close Date Thursday, 6 July 2023
Allotment Date Tuesday, 11 July 2023
Initiation Of Refunds Wednesday, 12 July 2023
Credit Of Shares To
Demat Account
Thursday, 13 July 2023
IPO Listing Date Friday, 14 July 2023
UPI Mandate Expiry Date 5 PM on Jul 6, 2023

IPO Financials

Key Financial Indicators 2019 2020 2021
Revenue from operations (₹ in million) 26,603.7 24,203.39 24,842.63
Profit after tax for the period/year (₹ in million) 614.82 909.34 720.55
Return on Capital Employed (in %) 13.22 16.62 15.17
Return on Equity (in %) 10.65 17.86 16.66
Revenue CAGR (Fiscal 2019 – Fiscal 2021) (in %) - - -
Inventory Turnover Ratio 2.50 2.48 2.91

How to apply in IPO via UPI on Dynami

A simple and smartest way to Apply in IPO online via Religare Dynami Mobile App

Why should you invest in the Senco Gold IPO?

Below are your top 3 reasons:

  • The brand has been consistently performing to be the most trusted jewellery brand. From 4th place, they have been promoted to the second position for the most trusted jewellery brands by TRA’s Brand Trust Report
  • The brand mainly focuses on quality, craftsmanship and original designs to continue their brand recognisation and maintain their customer’s loyalty
  • The revenue of the brand has been consistently higher in the last three Fiscal years.

Know before investing

Strengths Risks
Wide retail presence wins over geographical concentration limitation in this digital age. Due to high competition in Indian retail jewellery segment, retaining customers is challenging. So factors like market trends, price fluctuations, regulatory changes and change in customer preferences can have severe impact.
Trusted brand that deals in an extensive range of hallmarked jewelry, certified diamonds & more. They are focusing on digital presence and evolving customer jewelry preferences. The business is dependent on extensive working capital. Thus constant funding is required.
With decades of experience brand is catering to a diverse range of customer base and ever expanding its product catalogue. Income and sales can be affected by seasonal fluctuations. Thus there can be high variation of monthly income.

How to apply for Senco Gold India Limited IPO ?

Retail investors need to apply for the IPO using UPI


  • Link your bank account to a UPI ID.
  • Register your UPI id with your Demat account.
  • Subscribe for Senco Gold India Limited IPO and approve the payment on your UPI ID.

Demat Account

  • If you are an existing Dynami user, Pre-Apply Now!
  • For new investor, we offer free demat account opening offer on our web & Dynami App ensuring a smooth and hassle-free experience for your initial investments.

How to open a Demat & Trading Account?

Demat & Trading Account
Form fill up Demat & Trading Account

Fill up your personal details in the form above

Share Personal Details Demat & Trading Account

Fill up your DOB, PAN, email & bank account details

OTP Authentication Demat & Trading Account

Upload your photo and e-sign your application via Aadhaar OTP

How to open a Demat & Trading Account?

Open Demat Account

Frequently asked questions

  • An IPO also known as initial pulic offering or stock launch is a process when a private company sale its shares to public for the first time. Learn more about IPO at our knowledge centre.

  • Senco Gold IPO combines fresh issues worth Rs 325 crore and OFS of Rs 200 crore.

  • A lot size is the minimum number of shares that an investor has to bid for. A lot size differs for each IPO and is fixed by the company.

  • IPO Price Band is the price range within which investors can bid for the shares. The minimum price is called the floor price and the maximum price is called the cap price.

  • Issue size is the total value of an IPO. It is calculated by multiplying the number of shares offered by the company by the issue price per share.

  • You will receive an email on your registered email id if the IPO shares are allotted to you. Alternatively, you can also visit the registrar of the company’s official website and provide the details as asked in the allotment status section of the website.

  • IPOs, as such, do not have any taxes. You are taxed only when you decide to sell the IPO shares. Any monetary profit you make while selling the IPO shares is referred to as ‘capital gains’.

    Capital gains tax is charged depending on how long you held the shares for. If you owned the shares for less than 12 months, it is considered as short-term capital gains and if it is over 12 months, it is referred as long-term capital gains.

    Tax on short-term capital gains is 15%. It is 10% for equity gains in the long run (over 12 months). Do remember that you are taxed if the equity proceeds exceed Rs 1 lakh.