Nityas Gems & Jewellery IPO

Nityas Gems And Jewellery Limited designs, manufactures and sells lab-grown diamond-studded gold jewellery in India through an integrated B2B and D2C business model. Its operations cover raw material procurement, product design, manufacturing, quality control, distribution and retail. Its product portfolio includes rings, earrings, pendants, bracelets, mangalsutras, necklaces, bangles and other jewellery across daily-wear, occasion-based, men’s and customised segments, with a strategic focus on lightweight and affordable jewellery. The company commenced B2B operations in July 2022 and supplies jewellery to organised retailers, standalone retailers and wholesalers across 18 states and two union territories in India, as well as overseas markets including the UAE, Australia, Canada, Taiwan and Kenya. Its B2B operations are supported by a manufacturing facility in Surat, Gujarat, with in-house design, prototyping and production capabilities. In July 2025, the company acquired Ayaani, a D2C lab-grown diamond jewellery brand, strengthening its consumer-facing presence. Ayaani operates an omnichannel platform comprising an online store and nine physical stores across seven Indian cities.