Priority Jewels IPO

Priority Jewels Limited, incorporated in 2007, designs, manufactures and sells lightweight, affordable diamond-studded gold and platinum jewellery, primarily to independent jewellers and jewellery chains in India and select international markets. Its customers include leading players such as CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Reliance Retail Limited, Malabar Gold & Diamonds FZCO, Tribhovandas Bhimji Zaveri Limited and Senco Gold Limited. Its portfolio comprises daily-wear jewellery, including rings, earrings, pendants, neckwear and bracelets, along with occasion couture jewellery and customised lab-grown diamond jewellery. The company focuses on contemporary designs, modern aesthetics and functionality to cater to a broad consumer base. Its promoters, Shailesh Sangani and Tushar Mehta, have around three decades of experience in the gems and jewellery industry. As of December 31, 2024, it served over 200 customers, including 159 independent jewellers and 35 jewellery chains, across 21 states and three Union Territories. It also exported to 13 countries, including the US, UAE, Hong Kong and Norway, primarily through overseas stores of Indian jewellery chains.