Advit Jewels IPO

Based in the heart of India’s gemstone and jewellery hub, Jaipur, Rajasthan, Advit Jewels is engaged in the manufacturing and sale of traditional and contemporary handcrafted fine jewellery, specializing in Kundan, Polki, Diamond, and Studded jewellery. The company offers its jewellery under the “Rambhajo” brand, carrying forward a heritage that dates back to a jewellery enterprise founded in 1921. The Company’s core strength lies in design innovation and customization, enabling clients to create jewellery that reflects individual preferences, cultural significance, and evolving market trends. Its portfolio ranges from bridal collections to everyday luxury jewellery, catering to a diverse customer base across India. The Company offers a wide range of handcrafted jewellery, including necklaces, earrings, rings, bangles, and customized pieces. The Company focuses on creating unique designs by blending artistic influences from across the world. Its products are crafted in both 14 Carat and 18 Carat gold, based on customer preferences. Advit Jewels primarily operates on a B2B model, serving dealers, showrooms, and jewellery retailers, while also catering to B2C customers through exclusive made-to-order creations.