Cult.fit IPO

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Minimum Investment
₹0/0shares

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About Cult.fit IPO

Cult.fit (previously Curefit) is a health and fitness corporation that integrates physical studios with online health services. The company was founded in 2016 by Mukesh Bansal and Ankit Nagori. The company offers personalized workout sessions, yoga, meditation programs, and nutrition guidance through its app and fitness centers. The Cultpass subscription allows users to attend physical gyms and live online classes, giving customers much flexibility and options. Cult.fit’s hybrid model boosts access while giving standardization across several geographies. The company promotes holistic wellness by integrating mental well-being programs and healthy food concepts. With the backing of big brand campaigns and celebrity endorsements, the company has become one of the recognized fitness names in India. The company wants to grow aggressively by entering new cities and expanding digital engagement, tapping into the ever-growing demand for convenient health and fitness solutions.

Cult.fit IPO Subscription Status

Date	QIB	NII	Retail	Total
TBA	0	0	0	0
TBA	0	0	0	0

Cult.fit IPO Financial Status

Particulars (in Rs. Crores)	31 Mar 2025	31 Mar 2024	31 Mar 2023
Assets	0	0	0
Total Income	0	0	0
Profit After Tax	0	0	0
Net Worth	0	0	0
Reserves and Surplus	0	0	0

Cult.fit IPO SWOT Analysis

Strengths

Offline studios and online workouts are combined, allowing more customers to access it and have flexibility.
Celebrity endorsers generate a brand recognition, hence their recall value will be high in the case of Cult.fit in the fragmented exercise industry.
The fitness programmes are standardized, thereby providing uniformity in the working of the centers, hence making Cult.fit scalable without trading off on quality.
The systems and providers of training and diet plans engage consumers and provide greater incentives to stay subscribed.
Monthly recurring subscriptions also give Cult.fit a steady income, accompanied by customer lock-in.

Weaknesses

Capital-intensive offline operations, thus imposing a fixed-cost structure and raising financial risk in times of economic downturn.
Considering such fitness services are discretionary in nature, these would be prone to an economic slump with a corresponding decrease in consumer spending.
Competition is stiff from local gyms, boutique fitness studios, and online apps, thereby reducing the level of differentiation.
Excessively aggressive marketing efforts drive up customer acquisition cost, which in turn limit profitability.
Seasonal attendance patterns lead to revenue unpredictability, thereby affecting business stability.