IPO Timeline
About Purple Style Labs IPO
Purple Style Labs Limited, incorporated in August 2015, is a multi-brand luxury omnichannel fashion platform operating under Pernia’s Pop-Up Shop (PPUS). It offers a curated portfolio of luxury fashion across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. As of March 31, 2026, the Company sourced products from 1,109 active designer brands, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna. The Company operates an omnichannel model through Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers, including 12 in India, and one each in London and New York. During Fiscals 2024–2026, it served over 200,000 unique customers and recorded Total PPUS GMV of ₹7,215.62 million in Fiscal 2026, with an average order value of ₹75,504.88. The Company has a growing international presence across the US, UK, Middle East, Australia and other markets.
Purple Style Labs IPO Subscription Status
| Date | QIB | NII | Retail | Total |
|---|---|---|---|---|
| TBA | 0 | 0 | 0 | 0 |
| TBA | 0 | 0 | 0 | 0 |
Purple Style Labs IPO Financial Status
| Particulars (in Rs. Crores) | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| Net Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
Purple Style Labs IPO SWOT Analysis
Strengths
- Integrated online platform and physical Experience Centers.
- Strong presence across multiple countries.
- Established as a leading destination for Indian designer brands.
- Among India’s largest multi-brand luxury omnichannel fashion platforms by revenue in Fiscal 2024.
Weaknesses
- Strong Dependence on Womenswear and Wedding Demand.
- High reliance on physical Experience Centers for revenue generation.
- Reliance on digital platforms for online sales, with exposure to disruptions and cyberattacks.
- Exposure to Overseas Markets and Currency Volatility.
Frequently Asked Questions
1-What is the issue size of Purple Style Labs IPO?
The issue size for Purple Style Labs IPO is ₹680 Cr |
2-What is 'pre-apply' for Purple Style Labs IPO?
You can apply for the Purple Style Labs IPO 2 days before the official subscription period begins using the pre-apply option. |
3- How can I pre-apply for Purple Style Labs IPO?
Pre-applying for the Purple Style Labs IPO lets you apply before it officially opens. Click on the Apply Now link to apply for Purple Style Labs IPO on Religare Broking. |
4-If I pre-apply for Purple Style Labs IPO, when will my order get placed?
Your order will be submitted to the exchange as soon as bidding for Purple Style Labs begins. You will receive a UPI request within 24 hours after the bidding starts. |
5- When will I know if my Purple Style Labs IPO order is placed?
We will notify you when your Purple Style Labs order is placed with the exchange. |
6- What are the open and close dates of the Purple Style Labs IPO?
The open date is 31 Aug’2026 and the closing date is 2 Sep’2026 |
7- What is the lot size of the Purple Style Labs IPO?
The lot size of the IPO is 26 shares |
8- What is the price band of the Purple Style Labs IPO?
The price band of the IPO is ₹546 to ₹575 per share |
Upcoming IPOs Announced & Expected
Registrar information
Name
Kfin Technologies Ltd.
Phone number
040-79615565
Email ID
purplestyle.ipo@kfintech.com